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Top related persons:
Snapchat - 2 Influencer Alyssa McKay - 2 I'm - 2 McKay - 2 she's - 2 Truman - 2 Eloise Head - 2 — - 2
Top related locs:
Snapchat New York
Top related orgs:
Inc - 2 Snap's - 2

Search resuls for: "Alyssa McKay"


4 mentions found


☆ A new type of creator is taking over Snapchat: Giving fans constant access to their lives, posting hundreds of times a day, and raking in cash
  + stars: | 2023-06-29 | by ( Marta Biino | Dan Whateley | Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Rick Lox, a food creator with around 215,000 Snapchat subscribers, said he sets dedicated times in the morning, afternoon, and evening to upload stories. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.
Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, —, Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York
☆ Snapchat creators are posting hundreds of times a day about their lives and making millions along the way
  + stars: | 2023-06-28 | by ( Marta Biino | Dan Whateley | Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Snapchat may be incentivizing creators to broadcast every minute of their lives, which isn't for everyone. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.
Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, —, Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York
☆ Snapchat's vision of the future has dystopian vibes
  + stars: | 2023-05-04 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Snap executives took the stage on Tuesday to pitch its social app to brands and ad agencies. The company said Snapchat was one of the last places for real and authentic relationships. But in highlighting one-way relationships with influencers and AI, its pitch felt dystopian. Snapchat is the one of the last places for "authentic" and "real" relationships, and therefore, a great place for brands to sell products, the company said. "We created a space for people to truly be themselves, and all along we've been building for a future that is grounded in reality."
☆ Snapchat breaks down how creators can qualify to make money from ad-revenue sharing, as it expands access to the program
  + stars: | 2023-04-19 | by ( Dan Whateley | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Snapchat is widening its stories ad-revenue sharing program to more creators. The expansion comes as competitors YouTube and TikTok also test ad-revenue sharing with users. Snapchat is opening up ad-revenue sharing to more creators, the company announced during its partner summit on Wednesday. TikTok began testing an ad-revenue sharing program called Pulse for creators with at least 100,000 followers last year. Outside of its stories ad program, Snap pays creators via other initiatives like content challenges and a fund for its short-video feature Spotlight.
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