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In an interview with a millennial, two Gen Alphas explained the rules of texting among young people. However, if typing still feels like too much, the Gen Alphas suggested that she could use the voice-to-text feature to write text messages instead. Millennials, Gen Zers, and increasingly, Gen Alphas, often poke fun at one another online. Gen Zers regularly make fun of millennials for wearing skinny jeans, using outdated phrases, and posting boomerangs on Instagram. For their part, Gen Zers are already predicting how Gen Alphas — who have become known for their bizarre sense of humor and memes — will mock them.
Persons: Alphas, , Gen Alphas, Nicole Pellegrino, Alpha, Pellegrino, Zers, Gen Zers, Gen, Alphas — Organizations: Service, Alpha, Gen Alpha
Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.
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