A "crisps and caviar" snack kit from Pringles and The Caviar Co. While brand partnerships are a tried-and-true tactic to get attention, the marketing mashups of 2023 take it to a whole new level. Waning consumer attention spans and the escalating number of marketing messages have forced companies to find novel ways to break through. Beanstalk put together the partnership between Kellogg's Pringles brand and The Caviar Co. after noticing a trend on TikTok where users added a dollop of caviar on the chip. The three caviar kits, priced at $49, $110, and $140 — which include separate containers of Pringles and caviar — went viral on social media, with users posting videos of the kits and doing taste tests.

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Persons: Tiffany, Burger King, Daniel Anderson, Allison Ames Organizations: Nike, Revlon, Stone Creamery, Kellogg's, Housewives, New Locations: New York