“Imagine magazines that have no cover lines, and there were just photographs on them,” said Allan Donald, a director of product at Netflix.
Most rival streaming services don’t bother displaying tags, or don’t have the same financial resources to support a group of employees to do all the work behind them.
It commands 247 million subscribers worldwide, more than double many other streaming services.
One of the reasons Netflix’s engagement is so high is that it deploys numerous tools to coax a viewer to watch.
There are more than 10,000 titles on Netflix and thousands more on other streaming services.
Persons:
”, Allan Donald, Eunice Kim
Organizations:
Netflix, Nielsen, Prime, Disney
Locations:
United States, Hulu