But the tech giant's struggles in AR highlight a bigger weakness at the company: hardware.
The tech giant has struggled to gain momentum in the mixed-reality sector despite numerous efforts, Insider's Hugh Langley reports.
AdvertisementAdvertisementFrom Iris to Alius to Betty, Google's code-named AR projects rival a millennial parent's baby-name list.
But in the world of AR, hardware is the most critical piece of the puzzle.
Of course, the tech giant might argue it has bigger fish to fry.
Persons:
It's, Insider's Hugh Langley, Alius, Betty, Hugh, —, Google's, it's
Organizations:
Google, — Apple, Apple Vision, Samsung, Meta
Locations:
Google's