Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. Virtual try-on tech comes in a few different forms using AI and AR. Instead of relying on photos of models wearing the clothes, customers can see themselves in the clothes with virtual try-on tools. AdvertisementAdvertisementHow virtual try-on tech worksZyler automates the try-on process using the customer's face and measurements. While virtual try-on technology is readily available, retailers have been slow to adopt AI technology.

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Persons: —, Alexander Berend, Natalia Modenova, automates, Berend, they've, Modenova, Daria Shapovalova, Spencer, John Lewis, Alfa, We've, Shapovalova Organizations: Service, Insider Intelligence, Anthropics Technology, Technology, Brands, Alfa Vega, Reuters