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[1/2] People line up to enter an H&M store, which was reopened to sell the remaining stock before the company exits the Russian market, in Moscow, Russia August 2, 2022. Spain's Inditex (ITX.MC) has sold some of its more than 500 Russian stores to a UAE-based buyer. Gloria Jeans, once a re-seller of Levi's jeans, has taken over Swedish retailer H&M's central Moscow store. Russians have developed solutions with small-scale imports and online sellers helping to keep foreign brands alive, but some things remain difficult to find. Shopper Irina Nikulina said she did not miss foreign brands too much, except when needing something simple, like a reasonably priced white t-shirt.
Persons: Maxim, Spain's, Anton, Antonina, Oleg Klimov, Gloria Jeans, Ksenia Zhdanova, Zhdanova, Irina Nikulina, Tatiana Vakhonina, Roman Churikov, Lev Sergeev, Alexander Reshetnikov, Alexander Paramoshin, Alexander Marrow, Mark Potter Organizations: REUTERS, Reuters, Russia's, Shopping, Thomson Locations: Moscow, Russia, Ukraine MOSCOW, Ukraine, UAE, Zara, Soviet Union, Kazakhstan
Swed House, an Ikea copycat, opened its first store in Moscow Saturday, Reuters reported. However, it seems some customers who went along after Swed House opened its doors in Moscow on Saturday were less than impressed with the attempt to mimic the Swedish chain. "Nobody prohibited us from doing this … our own Swed House goods are in big demand as well," he said. Customers at the new Swed House store in Moscow. Other customers told Reuters the store was too small compared with an Ikea outlet.
IKEA lookalike 'Swed House' opens in Moscow to mixed reactions
  + stars: | 2023-04-15 | by ( ) www.reuters.com   time to read: +2 min
[1/2] People leave a store of Belarusian retail chain Swed House on its opening day in Moscow, Russia April 15, 2023. REUTERS/Alexander ReshetnikovMOSCOW, April 15 (Reuters) - Belarusian furniture company Swed House, which sells items intended to look like those made by Swedish giant IKEA, opened its first store in Moscow on Saturday to a mixed initial reaction from consumers. Yes, we have IKEA items as well," said Swed House general director Mamedali Kasymov. Nobody prohibited us from doing this ... our own Swed House goods are in big demand as well," he said, referring to the packed store. Swed House initially aims to open five stores in Moscow malls before moving into other Russian regions next year, Kasymov said.
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