The Messenger, the struggling news media startup co-founded by publishing veteran Jimmy Finkelstein, is urging potential investors to make a long-shot bet on a dramatic rebound in advertising this year.
CNBC has obtained an investor deck The Messenger was using as recently as late December to entice potential individuals or companies to infuse it with $20 million.
The Messenger ended 2023 with a net loss of $43 million, according to the documents.
Comscore latest numbers show that we generated 88 million page views in November, and Google Analytics shows that we generated 100 million page views in December.
Our traffic is growing at 30% a month, already putting us ahead of many major news publications," the company spokesperson said in a statement to CNBC.
Persons:
Jimmy Finkelstein
Organizations:
CNBC, The New York Times, Google Analytics