Washington CNN —The Federal Communications Commission is taking initial steps toward new rules that could require political ads on TV and radio to include disclaimers about the use of artificial intelligence. Under the proposed rules, political advertisers on those mediums would have to make on-air disclosures if their ads contain AI-generated content. The FCC move seeks to fill a yawning gap in the regulation of artificial intelligence in political advertising. In March, a bipartisan proposal by Minnesota Democratic Sen. Amy Klobuchar and Alaska Republican Sen. Lisa Murkowski unveiled the AI Transparency in Elections Act, which could require AI disclaimers on political ads. Online platforms such as Meta have taken their own steps to address AI in political ads, requiring campaigns to disclose the use of deepfakes and banning the use of its in-house generative AI tools for political advertising.

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Persons: Jessica Rosenworcel, ” Rosenworcel, I’ve, ”, “, Minnesota Democratic Sen, Amy Klobuchar, Alaska Republican Sen, Lisa Murkowski, Chuck Schumer Organizations: Washington CNN, Federal Communications Commission, “, FCC, Federal, FEC, Minnesota Democratic, Alaska Republican, Meta Locations: Alaska, New York