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Top related persons:
Alasdair Mann - 3 Mann - 3 Ogilvy - 2 Ogilvy influencer - 2 — Ogilvy - 2 Shah Rukh Khan - 2 Lu — - 2 Cameron Ajdari - 2
Top related locs:
Red
Top related orgs:
WPP - 2 UCLA - 2 Meta - 2 Service - 1 Business - 1 Unilever - 1 Brands - 1 NFL - 1

Search resuls for: "Alasdair Mann"


6 mentions found


☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
  + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."
Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red
☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
  + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.
Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta
☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
  + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.
Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta
☆ Why YouTube subscriber counts have become an unreliable 'vanity metric' in the era of short video
  + stars: | 2023-03-22 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.
☆ 6 YouTubers break down how much they're getting paid for Shorts in the first month of ad-revenue sharing — and what they think of the rates
  + stars: | 2023-02-16 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
The platform began sharing advertising revenue from Google-placed ads that show on the Shorts feed — YouTube's short-form video offering — with creators. In 2022, eight YouTube creators shared with Insider their RPMs, which ranged from $1.61 to $29.30. With the debut of the ad-revenue sharing, YouTube is shutting down its Shorts Fund. The final Shorts Fund invites for January activity will go out in mid-February, with final payments in March. Khadair's channel earned a YouTube Shorts Bonus for January of $1,232.75 based on his Shorts' performance.
☆ A YouTube Shorts creator made a 12-page financial report detailing his income, expenses, and growth in 2022. Here's what it showed about his business.
  + stars: | 2023-01-18 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
Mann made a year-end financial report for 2022 breaking down his revenue and expenses as a creator. For Alasdair Mann, 2022 was the year of YouTube Shorts. The London-based creator started posting short-form videos on TikTok and YouTube in the summer of 2021. He started receiving 25 million views a month on TikTok, and over 75 million on YouTube. One of them is the YouTube Shorts Fund, a $100 million fund that pays eligible creators up to $10,000 a month depending on how their short-form videos perform.
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