CNN —CNN on Thursday will do something no network has done in more than 35 years – host its own general election presidential debate.
Thursday night’s presidential debate, a marketing coup for CNN and its new chief executive, Mark Thompson, will offer the network a bright spot – and expectations of record ratings, even if viewers end up watching the debate on other networks.
No matter where viewers tune in to watch the primetime matchup between President Joe Biden and former President Donald Trump, it will be clear this is a CNN debate.
Rival networks, for example, have agreed to use CNN in the programming title and keep the red CNN logo on screen throughout the debate.
For CNN, the branding boost from the debate may provide a much-needed shot in the arm.
Persons:
Mark Thompson, Joe Biden, Donald Trump, Chris Licht, Kaitlan Collins, Licht, Thompson, ”, Biden, It’s, David Chalian, “, aren’t, ” Frank Fahrenkopf, “ regrettably, “ The, Harris, George W, Bush, Al Gore, Alan Schroeder, ” Schroeder, Trump, Jake Tapper, Dana Bash, “ Trump, ” Chalian, Jake, Dana, Fahrenkopf, they’ll, Schroeder
Organizations:
CNN, MSNBC, Fox, Nielsen, Trump, “ The Biden, Harris Campaign, ABC, NBC, Northeastern University, Biden