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Apple’s new challenge: making VR headsets look cool
  + stars: | 2023-06-10 | by ( Jennifer Korn | ) edition.cnn.com   time to read: +6 min
But behind this speculation is a more serious potential problem: even Apple may struggle to make VR headsets look cool. The new headset, which blends both virtual reality and augmented reality, is Apple’s most ambitious – and riskiest – new hardware product in years. In one early marketing image, a woman is shown wearing the headset while dressed in very chic clothing and lounging in an upscale living room. Apple’s silhouette ads in the early 2000s somehow managed to make not just iPods look cool, but also wired headphones. People use phones as Apple's Vision Pro headsets are on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023.
Persons: Tim Cook, Palmer Luckey, Oculus, memed, It’s, Robert Scoble, Larry Page, “ Robert, “ They’re, ” Lisa Peyton, , Loren Elliott Loren Elliott, Reuters “, ” Marcus Collins, Collins, “ you’re, Alan Dye, it’s, , ” Peyton, “ It’s, they’ll Organizations: New, New York CNN, Apple, Facebook, Google, University of Oregon, CNN, Developers, REUTERS, Reuters, Ross School of Business, University of Michigan Locations: New York, , Cupertino , California, U.S
The headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. During another demo, an Apple employee wearing a Vision Pro headset FaceTimed me from the other side of campus. The Vision Pro has the potential to do all of that in an even more striking way.
Persons: I’d, Alicia Keys, Tim Cook, Apple, Justin Sullivan, , Alan Dye, else’s, , Cook, Bob Iger Organizations: CNN, Apple, Apple Vision, Apple Worldwide, Vision Pro, Vision, Hollywood, Disney, Geographic, Marvel, ESPN, Apple Watch Locations: Cupertino , California
[1/4] People use cameras as Apple's Vision Pro headsets are on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023. Apple's headset will be available early next year in the U.S. with more countries coming later in 2024. The Vision Pro has two hours of use with an external battery, which Apple said would reduce the weight on the user's head. Investors and tech fans alike are focused on how much Apple's view of the virtual reality market overlaps with Meta's. In addition to Meta, Sony Group Corp (6758.T) and ByteDance-owned Pico both recently released virtual reality devices.
Persons: Loren Elliott CUPERTINO, Apple, Alan Dye, Tim Cook, Walt Disney's, Mark Zuckerberg, there's, John Ternus, Apple's, Craig Federighi, Stephen Nellis, Yuvraj Malik, Dawn Chmielewski, Katie Paul, Peter Henderson, Aditya Soni, Lisa Shumaker Organizations: Developers, REUTERS, Apple Inc, Pro, Apple, Vision, Reuters, Adobe, Microsoft, Unity, Meta, Sony Group Corp, Pico, Research, IDC, Mac Pro, Mac, Intel, Thomson Locations: Cupertino , California, U.S, Loren Elliott CUPERTINO , California, Bengaluru, Dawn, Los Angeles, New York
Apple announced its Vision Pro headset on Monday at the company's WWDC 2023. Vision Pro will cost $3,499 and is set to become available early next year. When someone approaches a Vision Pro user, the headset brings them into the user's field of vision, while at the same time displaying the user's eyes. At the moment EyeSight is not currently available in competitors, like Meta's Quest 3, which was announced just days before Apple's Vision Pro. Apple said Monday Vision Pro will be available in early 2024, while the Quest 3 comes out this fall.
Persons: Alan Dye, Apple Organizations: Apple, Apple Watch, Vision, Vision Pro, Apple's Locations: Cupertino , California
Apple's vice president of industrial design, Evans Hankey, is leaving the company, Apple confirmed to CNBC on Friday. Hankey took over for former Apple design chief Jony Ive three years ago when he left to start his own independent firm. Still, she was often quoted in the media after new products were launched, discussing specific design decisions and the way Apple's design team works. "Apple's design team brings together expert creatives from around the world and across many disciplines to imagine products that are undeniably Apple. The senior design team has strong leaders with decades of experience.
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