Sept 6 (Reuters) - Intuit (INTU.O) launched an artificial intelligence-powered assistant on Wednesday to help clients in financial decision-making when using its products, ranging from tax-preparation tool TurboTax to bookkeeping software QuickBooks. The generative AI tool named "Intuit Assist" marks the latest effort by the financial software company to capitalize on the technology that has taken the world by storm after the rise of OpenAI's ChatGPT. The service uses the company's proprietary generative AI (GenAI) operating system designed to run with its own large language models. Chief Data Officer Ashok Srivastava told Reuters that Intuit's models "competed favorably" against sophisticated third-party rivals in accuracy tests conducted internally. The assistant is currently available to all TurboTax customers and select customers of Intuit's remaining products, with more features lined up for the 2023 tax season, the company said.

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Persons: Ashok Srivastava, Arsheeya Bajwa, Akash Sriram, Shweta Agarwal Organizations: Intuit, Reuters, Thomson Locations: Bengaluru