We put together 32 of the world's biggest flops, from Nintendo's Virtual Boy to Google Glass.
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"Less than 3% of new consumer packaged goods exceed first-year sales of $50 million — considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, co-authors of "The New Launch Plan."
That's part of the reason that the most heavy-hitting names in business — from Nintendo to Netflix, Microsoft to McDonald's — have had some of the biggest belly flops.
Here's a look at 32 of those flops, and what we can learn from them.
Persons:
Jeff Bezos, Joan Schneider, Julie Hall, —, Aimee Groth, Jay Yarow, Drake Baer
Organizations:
Amazon, Nintendo's, Google, Nintendo, Netflix, Microsoft