NIO launches its second brand ONVO and its first model L60 on May 15. SHANGHAI — Chinese electric car startup Nio is adjusting its approach to global markets in light of geopolitical developments, CEO William Li told reporters Thursday. Nio launched its lower-priced brand Onvo on Wednesday with a new L60 SUV that's about $4,000 cheaper than Tesla's Model Y. "For example, in Europe we previously used a direct sales method," said Li, who founded Nio about 10 years ago. That can include local distribution or production, Li said, describing the strategy overall as "global capability, local operation."

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Persons: Ai Tiecheng, NIO, ONVO, William Li, Li, Nio, BYD Organizations: NIO, CNBC, GAC's Locations: Shanghai, China, SHANGHAI, Europe