LONDON, Sept 22 (Reuters Breakingviews) - Permira is trying to salvage its bet on classified ads.
But buying more may be the best way for Permira to make a healthy return, provided the business can be turbocharged.
On Thursday, Adevinta said it had received a non-binding offer from Blackstone and Permira.
Norwegian media group Schibsted, a 28% Adevinta shareholder, and eBay, which owns a 33% stake, expressed their support for the proposal and will retain part of their current stake, Adevinta said.
In 2021 eBay sold 10% of its stake in Adevinta to Permira for $2.25 billion.
Persons:
Adevinta, Permira, Blackstone, Aimee Donnellan, Streisand Neto
Organizations:
Reuters, Blackstone, eBay, Reuters Graphics Reuters, EBay, Permira, Thomson
Locations:
Norwegian, Adevinta, Oslo, Permira