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As more drinkers seek out luxury spirits, a growing number of celebrities are using their star power, and cash, to elevate premium liquor brands. Volume sales of spirits brands at the top end of the distilled spirits market increased 4% last year from the year before, according to the Distilled Spirits Council of the United States. "But certainly, the increased consumer interest in great distilled spirits has excitedly generated a lot of celebrity engagement and enthusiasm in recent years." DISCUS tracks celebrity-affiliated brands and said it has counted several dozen on market. Wahlberg joined the team last year with an ownership stake, and since then, "sales have gone up exponentially," Marquez said.
Persons: Chris Swonger, Swonger, Mark Wahlberg, Aron Marquez, wouldn't, Mark, Marquez, Abraham Ancer, Wahlberg, He's Organizations: Consumers, CNBC Locations: United States, American, Canada
The PGA Tour organises the Presidents Cup while LIV Golf, bankrolled by Saudi Arabia's Public Investment Fund, has been busy poaching players, luring away some of golf's biggest names with staggering sums of money. South African Louis Oosthuizen, Chile's Joaquin Niemann and Mexico's Abraham Ancer are also unavailable to International captain Trevor Immelman, who has called up a record eight Presidents Cup debutants. Australian Adam Scott, playing his 10th Presidents Cup and Japan's Hideki Matsuyama his fifth are the only members of the squad to have played in more than one event. Every other Presidents Cup has gone to the United States with the exception of 2003 in South Africa that ended in a draw. "We look forward to the Presidents Cup every time.
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