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A 27-year-old who briefly served as Kris Jenner's personal assistant has gone viral sharing her experiences. Madeline Steitz has since turned her focus to launching her own natural sweetener brand. AdvertisementA 27-year-old vegan baker and entrepreneur went viral last year on TikTok discussing her brief stint as Kris Jenner's personal assistant, saying the job helped her launch her own eponymous sweetener brand. "Kris doesn't do anything that's not strategic when it comes to operating business, and she's an absolute genius." After leaving, Steitz turned her attention to Maddie's Natural Sweeter, which she'd conceptualized in January 2022 and formally launched in October.
Persons: Kris Jenner's, Madeline Steitz, Steitz, , Robbie Page, Jenner, Kylie Cosmetics, Kim Kardashian's Skims, Kendall, Kris doesn't, Abbott Kinney, Louis Cole, Cole, Peter Thiel's, she'd, Kris Organizations: Service, Business, TikTok, Abbott, LinkedIn, Thiel Capital, Jenner Communications Locations: Los Angeles, Cashmere , Washington
Aesop products sit on display for sale at their store on Abbott Kinney Blvd. French cosmetics group L'Oreal struck a deal with Brazil's Natura & Co to buy Aesop, its Australian luxury brand, at an enterprise value of $2.53 billion, both firms said on Monday. The deal expands L'Oreal's presence in the luxury cosmetics market, while marking a financial relief for the Brazilian firm, burdened by shrinking margins and heavy debt. "Aesop taps into all of today's ascending currents and L'Oreal will contribute to unleash its massive growth potential, notably in China and travel retail," L'Oreal CEO Nicolas Hieronimus said in a statement. For Natura, the deal adds to a broader organizational shakeup that saw former chief executive and executive chairman Roberto Marques step down in June last year, handing over the reins to Fabio Barbosa.
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