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Top related persons:
@brycebetts132 I've - 1 ♬ - 1 Dara Treseder - 1 Treseder - 1 tentacled - 1 Ryan Reynolds - 1 Otto Desć - 1 Carla Herrero - 1
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☆ Autodesk's CMO explains why advertising on the MSG Sphere in Vegas, which reportedly costs $450,000 a day, was worth every penny
  + stars: | 2023-11-29 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
@brycebetts132 I've watched every video of the Sphere in Vegas and this new ad is by far my favorite. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000, according to outdoor advertising company Inspiria Outdoor. A representative for the Sphere Entertainment Company said the company doesn't discuss financials. One TikTok video, which has notched up more than 14,000 likes, declared it " the best Sphere ad ." The Sphere debuted its first advertising campaign in September of this year and has featured brands including YouTube, the NBA, Heineken and Xbox.
Persons: @brycebetts132 I've, ♬, Dara Treseder, Treseder, tentacled, Ryan Reynolds, Otto Desć, Carla Herrero, Herrero Organizations: Autodesk, Marvel, Business, ♬ Marvel Studios, Sphere Entertainment, Autodesk University, YouTube, NBA, Heineken, Xbox, University College London, Mercedes, AMG PETRONAS Formula One Locations: Las Vegas, Vegas, New
☆ FTX: NBA's Miami Heat to terminate relationship with crypto giant, will get new arena name
  + stars: | 2022-11-11 | by ( Jacob Lev | ) edition.cnn.com   time to read: +1 min
CNN —The NBA’s Miami Heat and Miami-Dade County have terminated their relationship with bankrupt cryptocurrency exchange FTX and will search for a new naming rights partner for their arena in downtown Miami. Miami-Dade County and Miami Heat said in a joint statement Friday night that the reports about FTX are “extremely disappointing” and that they will work together to find a new naming rights partner for the arena, which was only renamed as FTX Arena last year. FTX had reportedly inked a reported $135 million, 19-year deal to rename the Miami arena in June 2021. Also, Major League Baseball struck a five-year deal in 2021 to name FTX as its official cryptocurrency exchange. FTX is also the official cryptocurrency exchange partner of the Mercedes-AMG Petronas Formula One Team.
☆ The sudden decline of one of the largest crypto exchanges could rattle the sports industry
  + stars: | 2022-11-10 | by ( Jennifer Korn | ) edition.cnn.com   time to read: +5 min
CNN Business —The near collapse this week of FTX, one of the largest cryptocurrency exchanges, has sent shockwaves throughout the crypto startup and investment community. Like other crypto companies, FTX has invested heavily in sports sponsorships, including partnerships and naming rights in professional basketball, baseball and Formula One racing. In 2021, FTX inked a reported $135 million, 19-year deal with the NBA’s Miami Heat to rename the American Airlines Arena as FTX Arena. Sports partnership experts say the stadium naming rights are the biggest headache. In a hiring announcement earlier this year, Binance CEO Zhao “CZ” Changpeng said: “It was not easy saying no to Super Bowl ads, stadium naming rights, large sponsor deals a few months ago, but we did.”
☆ Tech Meets the Track: George Kutz & Toto Wolff on F1
  + stars: | 2022-10-21 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTech Meets the Track: George Kutz & Toto Wolff on F1Ahead of the Austin Grand-Prix, Crowdstrike CEO George Kurtz and Mercedes-AMG Petronas Formula One Team Principal and CEO Toto Wolff sit down exclusively with CNBC TechCheck's Deirdre Bosa. They discuss the technology behind F1 racing, the sport's surge in popularity post-Netflix series, and the outlook for demand in a softer economy.
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