Top related persons:
Top related locs:
Top related orgs:

Search resuls for: "AB Inbev"


25 mentions found


Traders sit in front of trading screens at ETX Capital in central London on January 3, 2017. LONDON — European markets were heading for a lower open Thursday as investors look ahead to the latest euro zone inflation data. The preliminary reading for October will be closely watched as it will inform the European Central Bank as to the trajectory of expected interest rate cuts. Flash economic data published Wednesday showed that the euro zone economy grew 0.4% in the third quarter of 2024, above the 0.2% rise expected by economists polled by Reuters. There are more earnings Thursday with Shell , Stellantis , Maersk , AB Inbev and Carlsberg reporting.
Persons: Rachel Reeves Organizations: London's FTSE, European Central Bank, Reuters, Shell, Maersk, AB Inbev, Carlsberg, Labour Locations: London, London's
AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Anheuser-Busch InBev on Thursday reported third quarter profits, revenues and volumes all well behind forecasts, as the top brewer sold less beer in key markets like the United States, Mexico and China. The world's largest beer maker however also raised its full-year guidance and announced a $2 billion share buyback over the next 12 months. Its revenues and volumes, meanwhile, saw a 2.1% rise and 2.4% decline respectively, compared to analyst forecasts for a 3.4% increase and 0.4% decline. Revenues and volumes were down 16.1% and 14.2% respectively in China, with AB InBev flagging particular weakness in sales in venues such as bars and restaurants.
Persons: Michel Doukeris, Stella Artois Organizations: InBev Budweiser, Bud Light, Anheuser, Busch InBev, InBev Locations: Queens, New York, United States, Mexico, China
"We reiterate our Overweight rating on the name as NVDA remains our Top Pick." JPMorgan reiterates Charles Schwab as overweight JPMorgan raised its price target on the stock to $86 per share from $78. "We are initiating coverage of Morningstar (MORN) with a Buy rating and a $390 price target. Wells Fargo reiterates Tesla as underweight Wells says it remains "skeptical" heading into Tesla's robotaxi day later this week. "We are initiating coverage of MBX Biosciences with an Overweight rating and Dec 2025 price target of $30."
Persons: Cantor Fitzgerald, Cantor, TD Cowen, Cowen, Wolfe, Wells, Bernstein, Oppenheimer, Goldman Sachs, Milton, Irma, JPMorgan, Charles Schwab, Morningstar, Redburn, Goldman, Tesla, TSLA, Key, Affirm's, it's, Morgan Stanley, it's bullish, Abbott, Susquehanna, KeyBanc Organizations: Anheuser Busch InBev, InBev, Humana, STARS, Microsoft, Disney, JPMorgan, UBS, Biotech, Legend Biotech, Barclays, Optimus, Qualcomm, Express, American Express, Netflix, Bicara Therapeutics, Abbott Labs, Howmet Aerospace, Commercial Aerospace & Defense, Bank of America, Apple, MBX Biosciences, Delta, Argus, McDonald's Corp Locations: China, Wells Fargo, F4Q17, 1H26, Tesla's
Hard seltzers, spiked seltzers, and their ilk have been marketed as lighter than traditional alcoholic beverages. In the 2010s, the hard seltzers started to pop up, with names like White Claw and Truly, both of which launched in 2016. Advertisement"During the pandemic, hard seltzers really blew up, and I think hard seltzers are one of those ones that were perceived as a little bit of a better-for-you option," said Kaleigh Theriault, an associate director of beverage-alcohol thought leadership at NIQ, a market research firm. The market got saturated, and people started to realize there could be a lot more to canned alcohol than beer and hard seltzers. "So companies are having to innovate more and more, and that has led to some higher-ABV canned cocktails."
Persons: they've, aren't, seltzer, Kaleigh Theriault, that's, NIQ, Chris Budzik, Cayman Jack, there's, Kate Bernot, Bernot, you've, " Theriault, It's, Bud, , Bud Light, Budzik, he'd, Will, Emily Stewart Organizations: Brands, Anheuser, Busch InBev, NIQ, AB InBev, Coca, Modelo, Business Locations: seltzers, Manhattan, NIQ, Pennsylvania, Michigan, Vermont, America
AdvertisementThe biggest player in non-bank loans has set a massive new goal for itself: more than doubling its $562 billion private lending business to $1.2 trillion in five years. At $1.2 trillion, Apollo will manage as much in loans as JPMorgan Chase last year, according to data tracker Statista. Apollo plans to more than double both its private credit and equity businesses by 2029, which would bring total assets under management to roughly $1.5 trillion. At its last investor day in 2023, it set a goal to hit $1 trillion in total assets under management, including private loans, by 2026. AdvertisementHere's how Apollo plans to grow to over $1 trillion in private lending alone.
Persons: Marc Rowan, , Blackstone, Rowan, John Zito, JPMorgan Chase, Jamie Dimon Organizations: Service, KKR, Apollo's AG InBev, InBev, Intel, Apollo, JPMorgan
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAB InBev CEO Michel Doukeris on global demand: We have a resilient strategy for all occasionsAnheuser-Busch InBev CEO Michel Doukeris joins 'Squawk Box' to discuss the company's quarterly earnings results, state of the consumer, global demand outlook, weakening China demand, Olympic sponsorship, and more.
Persons: Michel Doukeris Organizations: Email, Anheuser, Busch InBev, Olympic Locations: China
A GLAAD spokesperson said Friday that the group has not seen donations or corporate support decline this Pride month, though it does not yet have a total tally. Pride Month merchandise is displayed at a Target store on May 31, 2023 in San Francisco, California. A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman. For its part, Bud Light hasn't posted in support of Pride month on its Instagram or X pages this year.
Persons: Stephen J, Cohen, Bud Light, Luke Hartig, Tim Bennett, Bennett, Sarah Kate Ellis, Ellis, JPMorgan Chase, Booking.com, Joe Biden, Justin Sullivan, Bud, Target, Natalie Behring, Kid Rock, Ron DeSantis, influencer Dylan Mulvaney, Bud Light's, Michel Doukeris, Bud Light hasn't, Neil Reid, Reid, Tarang Amin, Tara Dziedzic Organizations: Getty, Gravity Research, D.C, Fortune, Tribury Productions, Procter & Gamble, GLAAD, Stonewall, Monument Visitor Center, New, Google, JPMorgan, Target, Pride Month, Anheuser, Busch, Busch InBev, Florida Gov, Constellation Brands, Modelo, InBev, UFC, RBC, University of Toledo, Fox News, The New York Stock Exchange, NYSE Locations: Louisville , Kentucky, Washington, New York City, San Francisco , California, Arco , Idaho, U.S, RBC Europe
Read previewAdd Starbucks to the growing list of brands trying to crack Hollywood. The coffee company announced on Monday the creation of Starbucks Studios to create original entertainment. Related storiesIt's working with Sugar23 — the production company headed by Michael Sugar, best known for the Oscar-winning "Spotlight" — to develop projects. Starbucks' forays into original entertainment go back to 2016, when it released "Upstanders," a series of 10 written, video, and podcast stories about people creating positive change. "Starbucks is being very bold with this but really very smart … You can't reach 30 million people on NBC anymore."
Persons: , Christy Cain, Sugar23, Michael Sugar, Sugar, Trevor Noah's, Max, Ron Howard, Brian Grazer's, Reese Witherspoon's Organizations: Service, Starbucks Studios, Business, InBev, Procter & Gamble, Time Studios, Productions, Amazon's, Tribeca, NBC, Brands, Netflix, Apple Locations: Rwanda
Read previewAdd Starbucks to the growing list of brands trying to crack Hollywood. The coffee company announced on Monday the creation of Starbucks Studios to create original entertainment. Related storiesIt's working with Sugar23 — the production company headed by Michael Sugar, best known for the Oscar-winning "Spotlight" — to develop projects. Starbucks' forays into original entertainment go back to 2016, when it released "Upstanders," a series of 10 written, video, and podcast stories about people creating positive change. "Starbucks is being very bold with this but really very smart … You can't reach 30 million people on NBC anymore."
Persons: , Christy Cain, Sugar23, Michael Sugar, Sugar, Trevor Noah's, Max, Ron Howard, Brian Grazer's, Reese Witherspoon's Organizations: Service, Starbucks Studios, Business, InBev, Procter & Gamble, Time Studios, Productions, Amazon's, Tribeca, NBC, Brands, Netflix, Apple Locations: Rwanda
Read previewApple has made a big brand-partnerships hire who will work across its Apple TV+ entertainment business, a sign that it's serious about becoming a bigger advertising company. Lewinsky's role at Apple is expected to resemble that of Mahta Eghbali, who led copromotions for Apple TV+ films, TV, and sports and who left the company in 2023. Industry sources who work in branded entertainment said Apple TV+ has been stepping up efforts to use brands to promote its entertainment. Apple TV+ doesn't have an ad tier, but it's made a handful of hires from the TV business that have fueled speculation that it plans to introduce one, despite its long-held stance on customer privacy. Apple TV+ also recently hired a marketing vet, Tony Trujillo, to run marketing partnerships.
Persons: , Mike Lewinsky, Eghbali, Lewinsky, Monica Lewinsky, Barbie, merch, Ted Lasso, It's, Lauren Anderson, Magno Herran, it's, Ricky Strauss, Chris Van Amburg, JP Richards, Tony Trujillo Organizations: Service, Apple, Endeavor, InBev, DP, Marriott International, Visa, Business, Creative Artists Agency, Entertainment Media Ventures, Nike, Tandem, Amazon MGM, Netflix, Lacoste Locations: 160over90
Although alcohol overall remains more widely used, 2022 was the first-time daily marijuana use overtook drinking at the same frequency, with roughly 17.7 million cannabis users and 14.7 million drinkers, respectively. That is a 15-fold increase for cannabis since 1992 when only 900,000 Americans disclosed using the drug daily compared with 8.9 million daily drinkers. The spirits and alcohol industry, however, has been working to defend its market share despite shifting trends among younger consumers. However, some analysts on Wall Street expect greater impact to the alcohol industry from cannabis adoption. "We estimate that legal cannabis could be negatively impacting beer volume [compound annual growth rate] by up to 230 bps in Canada and 75 bps in the U.S. where legal," said Bernstein analyst Nadine Sarwat.
Persons: Roth, Scott Fortune, Bill Kirk, Kirk, Fortune, Bernstein, Nadine Sarwat, Sarwat Organizations: The U.S . Drug Enforcement Administration, Carnegie Mellon University, Administration, Wall, distillers, Constellation Brands, Diageo, AB InBev, Molson Coors Locations: San Anselmo , California, The U.S, U.S, Canada
United States Supreme Court Associate Justice Samuel Alito poses for an official portrait at the East Conference Room of the Supreme Court building on October 7, 2022 in Washington, DC. Supreme Court Justice Samuel Alito sold shares of beer giant Anheuser-Busch InBev as conservatives were ditching the Bud Light brewer over its partnership with a transgender social media influencer . The Supreme Court did not immediately respond to CNBC's request for comment on Alito's transaction report or the timing of his stock activity. In May 2023, Modelo replaced Bud Light as the top-selling beer in the U.S. Data from around that time showed sales of Bud Light had dropped nearly 25% year over year. Roth noted that the beer companies in question have no pending business before the Supreme Court that he can think of.
Persons: Samuel Alito, Alito, Bud Light, Busch, influencer Dylan Mulvaney, Mulvaney, , Martha, Ann Alito, Gabe Roth, " Roth, Roth Organizations: East, Anheuser, Busch, Molson Coors, Supreme, Busch InBev, Bud, Modelo, InBev, Coors, Blacks, New York Times, Trump, U.S . Capitol, Times, CNBC, Bud Light Locations: Washington , DC, U.S
download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how Corporate America is rethinking its sustainability and diversity efforts amid a push to avoid being labeled "woke." The rallying cry against companies' progressive campaigns is starting to leave a mark on Corporate America. AdvertisementAfter years of big promises and grand plans around social issues like diversity and sustainability, companies have taken a noticeable step back , Business Insider's Emily Stewart writes. The electric car maker axed more than 3,400 job postings in North America down to just three on Wednesday.
Persons: , let's, wokening Brooks Kraft, Emily Stewart, Emily, ESG, hasn't, Peter Thiel, Donald Trump's, Bud Light, influencer Dylan Mulvaney, Rock, Saul Loeb, Chelsea Jia Feng, Wall, Warren Buffett, It's, Justin Sullivan, Elon, Eric Schmidt, Steve Mnuchin, Kevin O'Leary, salespeople, BI's Rob Price, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, wokening Brooks Kraft LLC, Corporate America, Trump Media, Getty Images, of America, Berkshire Hathaway's, People's Bank of China, Chelsea, Microsoft, Google, YouTube, Netflix Locations: America, Beijing, North America, New York, London
AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.
Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona
AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.
Persons: , Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business
They had continued to be an investor and were treated as we do any investor," Kraft Heinz said in a statement to CNBC. "We did learn from their recent filing that 3G exited the Kraft Heinz stock entirely in 2023." Brazilian private equity firm 3G Capital quietly sold off its 16.1% stake in Kraft Heinz in the fourth quarter, nearly nine years after masterminding the blockbuster merger of Kraft Foods and Heinz with Warren Buffett. Kraft Heinz sought to drive inorganic growth through a takeover bid for Unilever, but the Popsicle owner rejected its offer. In 2022, it distributed about 7% of Kraft Heinz to investors in its fund, which reportedly included tennis star Roger Federer.
Persons: Kraft Heinz, Warren Buffett, 3G's, Heinz, Buffett, Jorge Paulo Lemann, Alexandre Behring, Joao Castro, Neves, Roger Federer, Carlos Abrams, Rivera, he's Organizations: 3G, CNBC, Kraft, 3G Capital, Kraft Foods, Heinz, Busch InBev, Burger King, Big, Unilever, Securities and Exchange, Berkshire, InBev, Planters Locations: Berkshire, Lactalis
AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of AB InBev, the world's biggest brewer, slipped more than 4% Thursday as trading resumed following a brief suspension amid emerging details of a sale by one of its major stakeholders. Trading of AB InBev resumed at 2 p.m. local time after details were released on the pricing of the share sale. AB InBev said it plans to buy back $200 million worth of shares. Altria said it planned to use the proceeds from the sale to fund additional share buybacks of its own stock.
Persons: Altria Organizations: InBev Budweiser, Bud Light, InBev, Trading, Belgium's Financial Services, Markets Authority, AB InBev Locations: Queens, New York, Belgian
Hiking beer prices led Budweiser owner Anheuser-Busch InBev to profit and revenue growth last year, even U.S. sales of staple brand Bud Light were curbed by boycott action. The world's biggest brewer on Thursday recorded annual revenue of $59.38 billion, up 7.8%, but shy of analyst expectations of $60.48 billion, according to an LSEG-compiled consensus. Core profit (EBITDA) rose 7% annually to nearly $20 billion, also just under a forecast of $20.1 billion. The company became embroiled in a social media-driven boycott of its core Bud Light brand in the middle of last year. It also weathered wider beer industry struggles from higher input costs and a squeeze on consumer spending.
Persons: Light, Bud Light, Michel Doukeris Organizations: Budweiser, Anheuser, Busch InBev, InBev Locations: U.S
London CNN —The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer. Anheuser-Busch InBev (BUD) reported record revenues for 2023 Thursday but said its “full growth potential was constrained” by its US business, where sales were hurt by a boycott of Bud Light over a sponsored Instagram post with Dylan Mulvaney. In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Bud Light sales tanked after the company’s partnership with Mulvaney sparked an anti-trans backlash and calls for a boycott. The firestorm saw Mexican lager Modelo Especial dethrone Bud Light last May as America’s top-selling beer, a title the brand had held for more than two decades.
Persons: BUD, Bud Light, Dylan Mulvaney, Beer, Mulvaney, Bud, Aarin, Hargreaves, Organizations: London CNN, Bud, Anheuser, Busch InBev, Bud Light, Modelo, , Teamsters, InBev, InBev’s, Budweiser Brewing Company Locations: North America, United States, InBev’s Asia, Hong Kong, South Korea, China
Brewer Molson Coors said on Tuesday that it expects to maintain its market share gains in the year ahead. Those revenue gains were in large part tied to consumers migrating away from AB InBev 's Bud Light products after boycotts began last April. It was a return to profit for Molson Coors from a loss a year ago. Ariel Investments, which has invested in Molson Coors since 2018, also remains confident in the stock's performance. "The core brands were growing dollar share even before the Bud Light controversy," said Tim Fidler, Ariel Investments' portfolio manager.
Persons: Brewer Molson Coors, Molson Coors, Molson, Gavin Hattersley, Hattersley, Greg Tierney, Cowen, Robert Moskow, Ariel, Bud, Tim Fidler Organizations: Coors, InBev, Molson Coors, Bud Light, Bud, Ariel Investments, CNBC PRO Locations: United States, U.S
It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.
Persons: , Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles
"That's when you get the good s---," said a Davos attendee who is regularly selected to join the exclusive backroom of the Annual Davos Wine Forum Tasting. Zoom In Icon Arrows pointing outwards JPMorgan took over the Kirchner Museum for its annual drinks event. Zoom In Icon Arrows pointing outwards The attire of the Davos set is decidedly not chic. Zoom In Icon Arrows pointing outwards The color of your conference badge determined access to World Economic Forum events. Zoom In Icon Arrows pointing outwards Skiing and snowboarding post panels and broadcasting was another favorite pastime of some Davos goers.
Persons: bankrolled, Vladimir Putin's, Putin, George Soros, Bill Browder, Anthony Scaramucci, Anthony, Scaramucci, queued, Latour, Donald Trump, , Mark Milley, Matt Damon, Richard Branson, Andrea Bocelli, Chris Coons, Paul Ryan, bartenders, Champagne Perrier, Chateau Latour, L'Eglise, Burgundy Olivier Bernstein Bonnes, Domaine Comte Georges de Vogue, Tenuta, Casanova di Neri, Stephen King, Browder, Doug Emhoff, Gary Cohn, Ian Bremmer, Sir Martin Sorrell, Sting, Bill Gates, Sam Altman, Marc Benioff, Ray Dalio, Emhoff, Ernst Ludwig Kirchner, Brian Moynihan, IBM's Gary Cohn, Jack Hidary, Sir Richard Moore, Barry Colson, Davos goer, Moritz, Eve, CNBCers, Emmanuel Macron, John Kerry, Joe Short, roundtables, Wyclef Jean, Diane von Fürstenberg, George Osborne, David Rhodes, Osborne, Politico's Suzanne Lynch, Princess Beatrice, David Blaine, Milley —, Tij, CNBC Tij Organizations: Economic, CNBC, Congress Center, Russian, Russian Direct Investment Fund, Moonshot Investor Network, Putin, Hermitage Capital, SkyBridge, White House Communications, Chiefs, Bordeaux Smith Haut, Platz, Politico, IBM, AB InBev, White, Trump, Eurasia Group, Capital, Microsoft, Wall Street, Billionaire Microsoft, Light, Infosys, Bloomberg House, JPMorgan, Kirchner Museum, Financial, Hotel, CNBC CNBC, Bank of America, New, Davos, U.S . Climate, Accenture, Golf Club Davos, Palantir, Chancellor, Sky News's, Sting, Workers, Swiss Army, Army, Gliding Locations: Davos, Switzerland, Soviet, Ukraine, Moscow, Hungarian, Hermitage, Providence, Europe, Davos's, Bordeaux, Bordeaux Smith Haut Lafitte, Bello, Santa Cruz, Napa Valley Tuscany, Schatzalp, Scalettastrasse, Emirates, Halifax, Canada, Salt Lake City, U.S, Palantir, Swiss
In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and the clinking of beer bottles by many of those in attendance. AB InBev is the latest company to participate in The Olympic Partner (TOP) program – the highest level of Olympic sponsorship – alongside the likes of Coca-Cola, Visa and Deloitte. AB InBev said that it would not reveal the cost of its deal with the IOC. Stuart C. Wilson/Getty Images for AB InBevThe IOC and AB InBev see the deal as part of a wider market demand for non-alcoholic drinks which, despite being in circulation for decades, have had a recent surge in popularity. Some brands have found ways to navigate France’s restrictive laws when it comes to alcohol advertising.
Persons: Thomas Bach gushed, ” Bach, , ” Andrew Misell, Kin Cheung, Sportcal, Michel Doukeris, Thomas Bach, Stuart C, Wilson, Molson Coors, ” Marcel Marcondes, “ Corona Cero, Marcondes, Bach, Garde, ” Ian Gilmore, “ Corona, ” Alex Barker, ” Barker, Xavier Laine Organizations: CNN, Olympic Committee, InBev, IOC, Corona, Cortina, Alcohol, CNN Sport, Cola, Visa, Deloitte, Health, WHO, Centers for Disease Control, University of Liverpool, , Getty, AB InBev, Heineken, Molson, Games, Alcohol Health Alliance, University of Derby, rugby’s, Nations, Guinness, Stade de France, French rugby, Wales, TOP Locations: London, Corona Cero, Paris, Milan, Los Angeles, Tokyo, Corona, Garde
The Olympics tap its first-ever beer sponsor
  + stars: | 2024-01-12 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch. The deal will cover the upcoming Summer Games in Paris, the Milan Winter Games in 2026, and the 2028 Summer Games in Los Angeles, which will be the first Summer Olympics to be held in the US in about three decades. Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. “Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level,” said AB InBev CEO Michel Doukeris in a statement. Global sales of non-alcoholic beer have been soaring in recent years as drinkers embrace moderation with alcohol.
Persons: Bud, Corona, , , Michel Doukeris, isn’t, Marcel Marcondes, ” Doukeris, CNN’s George Ramsay Organizations: New, New York CNN, Bud Light, Anheuser, Busch InBev, Paralympic, InBev, Olympic, Milan Winter Games, Asahi Breweries, Olympics, Corona Cero, Modelo, Constellation Brands, Corona, , CNN, Team USA, Budweiser Locations: New York, Paris, Los Angeles, Tokyo, Spain, Germany, Europe, Mexico
Anheuser-Busch InBev has scored a sponsorship for the upcoming Olympic Games, making it the first beer brand to ever sponsor the event. Corona Cero, one of AB InBev's non-alcoholic beers, contains less than 0.5% alcohol by volume, according to the company's website. It has a "characteristic as a category that is incredible, which is beer is local," Doukeris said. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.
Persons: Corona, Doukeris, CNBC's Arabile Gumede, Dylan Mulvaney, Bud Organizations: Anheuser, Busch InBev, Games, Olympic Committee, IOC, Corona Cero, InBev's, InBev, Bud Light, Modelo Especial, U.S ., CNBC, NBCUniversal, NBC Sports, NBC Olympics, NBC Locations: Los Angeles, U.S
Total: 25