Philip Morris renamed itself Altria, presumably in part to diminish its perceived association with lung cancer, but its customers still smoke Marlboros.
But absent such good reasons, sensible businesses keep the brand names their customers keep buying.
The Twitter logo was also fine — distinctive, instantly recognizable and without any obvious negative connotations.
Furthermore, the new logo — a slightly embellished version of the letter X — is problematic in several ways.
Many TAFKAT users say that they’re embarrassed by the logo, which makes them feel as if they’re visiting a porn site.
Persons:
Philip Morris, It’s, Jemima
Organizations:
Google, 7Up, PepsiCo, Twitter
Locations:
America, Ukraine