New York CNN —Bud Light’s parent company Anheuser-Busch has laid out a plan to appease beer distributors affected by two months of plunging sales sparked by an ongoing customer boycott.
The company plans to provide financial assistance to its wholesalers, reimburse fuel for distributors’ trucks and launch a new ad campaign for Bud Light next week, A-B CEO Brendan Whitworth wrote in a letter Thursday.
Damage was so severe that Bud Light, which is typically the top-selling beer in the United States, lost its place for May to Modelo Especial.
A-B is providing financial support based on the extent to which sales have fallen, according to Beer Business Daily, an influential beer trade newsletter.
Some distributors will get between 20 cents to 50 cents back per case depending on how severe sales slipped, Beer Business Daily said.
Persons:
Bud Light’s, Bud Light, Brendan Whitworth, “, ” Whitworth, Bud, influencer Dylan Mulvaney, they’ve, ”
Organizations:
New, New York CNN, Anheuser, Busch, Modelo Especial, Beer Business, Beer Business Daily, CNN
Locations:
New York, United States