The videos from Saudi Arabia’s futuristic urban development project spread quickly across the internet, and almost as quickly started to disappear. A handful of smaller accounts within this small community of Neom-based content creators remain active, with their videos still viewable. NEOM/Cover-Images.com via Reuters fileThe spokesperson said the latest marketing campaign was about Saudi National Day and was shared to LinkedIn last week. On Thursday last week, at least four other Neom-based content creators suddenly went dark, though one account seemed to reactivate later that day. In many ways, according to researchers, Neom is tied to Saudi Arabia’s efforts to reshape its reputation on the global stage.

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Persons: Prince Mohammed bin Salman, expats, Neom —, Neom, influencers, Jessica Herman, ” Herman, Ellen Wald, ”, “, ” Wald, TikTok, Hend Aly, Prince Mohammed, ” Aly, Wald, Aly, —, Jamal Khashoggi Organizations: Saudi, LinkedIn, ”, NBC News, Inc, University College London, BBC, Washington Post Locations: Saudi, Neom, Saudi Arabia, United States, Europe