But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. For years a regional favorite, Dr Pepper in the 1970s marketed itself to a national audience as a unique flavor. The addition was “a standout success,” Timothy Cofer, CEO of Dr Pepper parent company Keurig Dr Pepper, said during an analyst call in April. Unlike Coca-Cola and Keurig Dr Pepper, Pepsico has a massive food business — its sprawling portfolio includes Quaker, Frito-Lay and more.

---

Persons: Coke, Dr Pepper, Dr Pepper inched, ”, Duane Stanford, Pepper, ” Timothy Cofer, Stanford, “ They’re, ” Stanford Organizations: New, New York CNN, Pepsi, Beverage Digest, Coca, CNN, Cola, Pepsico Locations: New York, America, United States, Waco , Texas, American