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☆ Apple AI: Today’s the day for Apple to reveal its next big thing
▼ + stars: | 2024-06-10 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

Here’s a closer look at what to expect at Apple’s big event:AI, AI and more AIApple is expected to call its AI initiative “Apple Intelligence” and make it opt-in only. A strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. That partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, –, Siri, ” Thomas Husson, Forrester, Reece Hayden, Apple, ” Hayden, Hayden Organizations: California CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, CNN, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: Cupertino, California, China, Washington

☆ Apple prepares for its 2024 WWDC event
▼ + stars: | 2024-06-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +7 min

CNN —Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. Apple is expected to team up with ChatGPT creator OpenAI Jaap Arriens/NurPhoto/Getty Images/FileA strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. But now the company is believed to have inked a deal with the ChatGPT creator, a partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.

Persons: OpenAI, ”, Tim Cook, Dan Ives, Here’s, Siri, Suzanne Plunkett, –, ” Thomas Husson, Forrester, Reece Hayden, OpenAI Jaap Arriens, Apple, ” Hayden, Hayden Organizations: CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: China, Washington

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