New York CNN —Tito’s Handmade Vodka is elevating its war against canned cocktails.
For $200, the vodka maker is selling a “Tito’s in a Big Can,” which is a 128-ounce empty mini-keg that encourages drinkers to make their own cocktails rather than giving into the “canformity” (their word) of canned cocktails.
Tito's is trolling canned cocktails with an empty keg.
Customers have been asking Tito’s to enter the canned cocktail space, Berry told CNN.
The family-owned company doesn’t reveal sales figures, but Tito’s is the country’s top-selling vodka brand, according to third-party data.
Persons:
” Taylor Berry, Tito’s, Berry, ”, Bert “ Tito ” Beveridge, they’re, we’ve, “
Organizations:
New, New York CNN, Tito’s, CNN
Locations:
New York, United States, Texas