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New York CNN —One of the most eagerly anticipated items ever made by Taco Bell is finally getting a nationwide release. The “Big Cheez-It Tostada” layers ground beef, reduced-fat sour cream, tomatoes, lettuce and cheddar cheese on the cheesy cracker for $3.49. Taco Bell is also adding a "Big Cheez-It Box" to menus for a limited time. Like other fast food chains, Taco Bell’s parent, Yum Brands, isn’t resistant to a slowdown in consumer spending, especially among lower-income diners. Shares of Yum Brands (YUM) have risen nearly 5% for the year.
Persons: Taco Bell, Taco, , Bell, nacho Organizations: New, New York CNN, Taco Bell, Bell, Yum Brands, KFC Locations: New York
CNN —A tiny, no frills taco stand in Mexico with just four items on its menu has been awarded a star by the coveted Michelin Guide. Taquería El Califa de León, located in the San Rafael neighborhood of Mexico City, was among the establishments to garner either one or two stars in the first ever Michelin Guide Mexico, published earlier this week, making it the first Mexican taco stand to receive the honor. Taquería El Califa de León is the first ever Mexican taco stand to receive a Michelin star. Fernando Llano/AP“The secret is the simplicity of our taco,” Rivera Martínez told the Associated Press. “With meat and tortillas of this caliber, the duo of house-made salsas is hardly even necessary,” says the Michelin Guide.
Persons: Taquería El, Chef Arturo Rivera Martínez, León, Fernando Llano, ” Rivera Martínez, Rodolfo Gaona, Silvana Flores, tacos, Rivera Martínez, , , Jorge Vallejo, Alejandra Flores, Elena Reygadas’s Rosetta, Gwendal, Chan Hon Meng’s Organizations: CNN, Michelin, AP, Associated Press, Getty, Nuevo León, Michelin Guides Locations: Mexico, San Rafael, Mexico City, Mexican, AFP, Oaxaca, Baja California, Cabos, Nuevo, Chan Hon Meng’s Singapore
New York CNN —Multiple Taco Bell locations in Oakland have closed their dining rooms because of safety concerns in the California city, which has been struggling with rising crime affecting businesses both big and small. Diversified Restaurant Group owns about 300 Taco Bell and Arby’s locations, predominately in the western US. At least four Taco Bell locations in Oakland have closed their dining rooms, however the drive-thru remains operational. CNN affiliate KPIX-TV visited a Taco Bell location that has been robbed four times in the past four months, finding signs notifying customers of the closure. One Oakland location still has their dining room open but has gone cashless to discourage robberies, KPIX-TV reported.
Persons: Taco Bell, Taco, Gavin Newsom, – CNN’s Nathaniel Meyersohn Organizations: New, New York CNN, Bell, Group, Restaurant Group, Taco Bell, Taco Bell’s, CNN, Oakland, San, Criminal, Patrol Locations: New York, Oakland, California, Cane’s, San Francisco Chronicle
Taco Bell didn’t reveal if a financial settlement was involved. “The response we’ve seen over the last six months since taking action to free ‘Taco Tuesday’ is the exact reason we felt it was worth freeing it in the first place,” Taco Bell’s chief marketing officer Taylor Montgomery told CNN. However, Gregory’s owners proved harder to persuade, and they said that Taco Bell made them “look bad” during an August giveaway of free tacos. “For Gregory’s Restaurant and Bar, ‘Taco Tuesday’ brought a lot of pride over the past 40 years,” said co-owner Gregory Gregory. Therefore, I am not surprised that the Gregory’s waived the white flag and surrendered its trademark registration.”Gregory’s surrender marks the final hurdle of Taco Bell’s legal battle of eliminating the trademark from its two holders.
Persons: Taco, New Jersey —, Taco Bell, Bell, Taylor Montgomery, , , Gregory Gregory, , Josh Gerben, would’ve, ” Gerben, David Gibbs Organizations: New, New York CNN, Taco Bell, CNN, Yum Brands, ‘ Taco, Locations: New York, New Jersey, Somers Point , New Jersey, Bell’s, Mexican
A parade of powerful legal minds has gathered over the last three weeks at the criminal trial of Sam Bankman-Fried, the disgraced cryptocurrency mogul. A prolific YouTuber with a channel devoted to crypto, Taco, 39, has become an unlikely staple in the crowd of lawyers, reporters and curious observers who line up every morning before sunrise to get a seat at Mr. Bankman-Fried’s trial in downtown Manhattan. “Everyone talks about how important crypto is to them,” Taco said. “But then they don’t go to any events.”Taco declined to reveal his real name, citing privacy concerns. But he said he felt compelled to show up for “technically sort of like the trial of the century.”
Persons: Sam Bankman, Damian Williams, Robert Mueller III, Donald J, Taco, Bankman, regaling, ” Taco, I’m, Organizations: Trump, Mr Locations: Manhattan
The giveaway is valid in 49 states but not in New Jersey, the only place where the Taco Tuesday trademark is not canceled. Taco John’s, the regional taco chain that had “Taco Tuesday” trademarked for 34 years, announced last month that it’s ending its fight in defending the phrase against Taco Bell’s lawyers. Taco Bell argued “Taco Tuesday” is a common phrase every restaurant should be able to use. Leading up to the event, Taco Bell will offer a free Doritos Locos Taco on Tuesdays (August 15, 22, 29 and September 5). CNN has reached out to Taco Bell about its plans for New Jersey.
Persons: Taco Bell, Taco John’s, We’re, , Emma Gregory, Gregory, Gregory’s, Gregory Gregory, , “ We’ve, Taco, Jim Creel, Josh Gerben Organizations: New, New York CNN, Taco, US, Taco John’s, CNN, Taco Bell, Locos Locations: New York, New Jersey, Somers Point , New Jersey, Taco, Jersey, , . New Jersey
New York CNN —Taco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell. Taco Bell didn’t immediately respond for comment. Taco John’s has owned the trademark in every state except New Jersey since 1989. “If the case was litigated to the end, Taco John’s could have suffered a significant public-relations loss. By bowing out of the court fight at this point, given the low probability of winning, Taco John’s can work to control the court of public opinion around the issue.
Persons: “ We’ve, Taco, Jim Creel, Taco Bell, Creel, Taco John’s, Josh Gerben, , Organizations: New, New York CNN, Taco Bell, US, Taco John’s, Taco, of Restaurant Employees, CORE, CNN Locations: New York, Taco, New Jersey
New York CNN —Taco Bell wants to liberate the “Taco Tuesday” trademark from a smaller, rival chain. The taco chain filed a petition Tuesday (naturally) with the US Patent and Trademark office to cancel the trademark, owned by rival Taco John’s for 34 years, because Taco Bell claims the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.”Since Taco John’s owns the trademark, other restaurants and companies must seek permission to use “Taco Tuesday” in branding and advertising. Taco Bell added that “nobody should have exclusive rights in a common phrase.”Maggie Mettler, director of legal for Taco Bell’s parent company, Yum! And it may have a strong case, because “Taco Tuesday” has become a commonly used phrase, according to trademark attorney Josh Gerben. “Taco John’s would like to thank our worthy competitors at Taco Bell for reminding everyone that ‘Taco Tuesday’ is best celebrated at Taco John’s – the trademark owner of Taco Tuesday.”In response, Taco John’s is selling a “Taco Tuesday” deal of 2 tacos for $2 everyday until May 31.
Here’s how the VanMoof story started some 16 years ago: Two Dutch brothers, Taco and Ties Carlier, visit New York on a business trip. Being Dutch, they rent some bikes and happily toodle around. Somehow they don’t notice the madcap taxis, the potholes,the barreling crosstown buses or the prayer that needs to be said before changing over to the right lane on Sixth Avenue. “We just felt that New York was one of the best places in the world to ride a bike,” Taco Carlier says. But they don’t see many other cyclists.
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