Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and efficiency.
They quickly realized that one man radiated all of those qualities.
So they made the football player O.J.
Simpson, who died on Wednesday at the age of 76, the first Black star of a national television advertising campaign.
“They had a slogan — the Superstar in Rent‐a‐Car — and I was the current reigning superstar as far as the competition was concerned,” Simpson told The New York Times in 1976.
Persons:
Hertz, O.J, Simpson, “, ” Simpson
Organizations:
New York Times