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LAS VEGAS (AP) — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. ?” It’s one of the many creative projects from Apple Music, which has made a concerted effort to amplify the anticipation around Sunday's halftime show. Since Apple Music became the halftime show sponsor, the streaming service is pushing to leave an influential mark like never before. As Usher prepares to headline this year's festivities, Apple Music created a strategic plan before he hits the Super Bowl stage. Between Apple Music, Apple Music Radio, the talent who have a deep understanding of music and culture and obviously Apple's ecosystem, I think we can amplify that.”Leading up to Sunday, it's all about Usher.
Persons: Usher, Ludacris, Lil Jon, Taraji, Henson, “ We’re, , Oliver Schusser, Schusser, ” Schusser, , Rihanna —, “ It's, Jermaine Dupri, Tiësto, Nadeska Alexis, Lil Wayne, Estelle, Tor Myhren, ” Myhren, there's Organizations: LAS VEGAS, Super, Apple Music, Pepsi, Apple, NFL, Jay, Apple Music Radio
In 2017, R.E.M.’s “Automatic for the People” became the first album mixed for Atmos, and over the next few years, several notable Atmos releases — from Elton John, Queen and the Beatles — showcased the format’s possibilities. It began by partnering with Dolby to encourage recording studios to upgrade to the format. There are now some 800 officially recognized Dolby Atmos studios in over 40 countries, a 350 percent increase in just two years. (Dolby estimates there are two or three times that number of other studios capable of delivering music in Atmos.) Wood, initially dismissive of learning to work in Atmos, said he changed his mind once he realized the inevitability of its rise.
Persons: , Elton John, Queen, Dolby, who’ve, Wood, I’d, Liz Phair’s “, , ” Schusser, Fleetwood Mac Organizations: Apple’s, Beatles, Apple, Dolby, Apple Music Locations: Atmos
Puerto Rican trap-reggaeton superstar Bad Bunny is Apple Music's 2022 Artist of the Year, the first Latin artist to receive the award. The four-time Latin Grammy and two-time Grammy winner has achieved all-time records in the past year, according to Apple Music. “Watching Bad Bunny ascend from an Apple Music Up Next artist in 2018 to our Artist of the Year this year has been nothing short of extraordinary,” Schusser said. “When I started, I didn’t have a global fan base,” Bad Bunny told Apple Music in an exclusive video released Wednesday. In an interview with GQ in May, Bad Bunny said: “Latino culture is very machista.
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