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☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
  + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.
Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “
☆ What to know about 'Naatu Naatu,' the song that beat out Taylor Swift and Lady Gaga at Golden Globes
  + stars: | 2023-01-11 | by ( Brahmjot Kaur | ) www.nbcnews.com   time to read: +5 min
“Naatu Naatu,” a song from the hit Telugu-language film “RRR,” was the unexpected and historic winner for best original song at the Golden Globes Tuesday, beating out Taylor Swift, Lady Gaga and Rihanna. Majumdar said she was surprised but thrilled “Naatu Naatu” took home the award. “Earlier, that was seen as a feature that was strange about Indian cinema. Keeravani accepts the Best Original Song award for "Naatu Naatu" from "RRR" during the Golden Globe Awards in Beverly Hills, Calif., on Tuesday. “When I envisioned the ‘Naatu Naatu’ song,” Rajamouli told Variety.
☆ Influencers are eating ghee by the spoonful. It’s led brands to create their own knockoffs
  + stars: | 2022-09-29 | by ( Sakshi Venkatraman | Sakshi Venkatraman Is A Reporter For Nbc Asian America. | ) www.nbcnews.com   time to read: +11 min
In that time, South Asian food experts say, brands have taken notice. The South Asian household staple is now blowing up on health TikTok. Influencers have recorded themselves eating spoonfuls of ghee, posing with the product in stores and promoting it as a new find. “That’s part of the reason why it is important to a South Asian population.”In Hindu ceremonies, it’s a staple. Most of all, it’s an essential component of South Asian comfort food, one that many people can associate with the quick-fix meals of early youth.
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