The jiggly snack’s logo and packaging are getting a whole new look, their first in a decade, as owner Kraft Heinz looks to revitalize the dowdy brand. Jell-O's current look on the left and new look, on the right. The “O” in the Jell-O logo is getting a bolder look because it’s an “ownable, playful aspect” of the brand. Jell-O sales fell 19% from 2009 to 2013 to $753 million, the Associated Press reported at the time. Last year, the company teased that it was giving the brand a refresh look and increasing its advertisement spend.

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Persons: New York CNN —, Kraft Heinz, ”, Neil Saunders, It’s, ” Saunders, Bill Cosby, “, ” Rachel Herz, Saunders Organizations: New, New York CNN, Shoppers, GlobalData, CNN, White, Associated Press, IRI Locations: New York