Hong Kong CNN —Chinese search engine giant Baidu has found itself in a public relations crisis, thanks to its own PR chief. Qu, Baidu's vice president and head of communications, has sparked backlash over her comments endorsing a tough workplace culture. China’s young workers have increasingly spoken out against the harsh workplace culture that has come to dominate many industries. Qu had asked all members of the PR team to create their personal accounts, according to the person, who requested anonymity. A former Baidu employee said Qu brought Huawei’s aggressive corporate culture with her to Baidu.

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Persons: Qu Jing, Qu, I’m, ” Qu, “, ”, Jing, China’s, Ivy Yang, ” Yang, Alibaba, Jack Ma, Ma, Baidu, Cristina Organizations: Hong Kong CNN, Baidu, Xinhua, Huawei, CNN Locations: China, Hong Kong, Weibo