The departure of the company’s chief product officer adds to a “wall of worry” Raymond James analysts said. Choe joined Lululemon more than seven years ago and became chief product officer in 2018, according to her LinkedIn. “I think that there’s a lot of people out there who believe that she was the person behind the scenes and was the most instrumental to Lululemon’s success,” Nikic said. Lulu has been “hyper aware” of dupe culture, Nikki Neuburger, then its Chief Brand Officer, previously said in an interview with CNN Business. However, Lululemon wasn’t stocked enough in these smaller sizes, which could have led these younger shoppers to competitors, Nikic said.

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Persons: New York CNN —, Lulu, Alo, –, Sun Choe, ” Raymond James, Choe, Raymond James, Tom Nikic, “, ” Nikic, Mike Kemp, Vuori, Nikki Neuburger, Hailey Bieber, Martha Stewart, Lululemon, Nikic, Calvin McDonald, Samsul Said Organizations: New, New York CNN, preteens, Nike, Wall, Vans, CNN, Jefferies, CNN Business, Shoppers, Bloomberg, Getty Locations: New York, athleticwear, Covent, London, United Kingdom, Los Angeles, preteen, Bukit Bintang, Kuala Lumpur, Malaysia, China