New York CNN —Costco’s new chief financial officer has a reassuring message for inflation-weary customers: don’t worry about the price of the $1.50 hot dog-soda combo.
“To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe,” Costco CFO Gary Millerchip said on an earnings call with analysts Thursday.
With Costco’s leadership change — and other longtime deals like Trader Joe’s 19-cent bananas and Planet Fitness’ $10 membership ending amid rising inflation — some had speculated about the future of Costco’s $1.50 hot dog.
If Costco’s hot dog deal kept pace with inflation, it would be three times as expensive today — nearly $4.50.
The $1.50 hot dog is a powerful marketing tool for Costco and is synonymous with Costco’s brand.
Persons:
New York CNN —, Gary Millerchip, Richard Galanti, ”, Jim Sinegal, “, ” Sinegal, Craig Jelinek, ” Millerchip
Organizations:
New, New York CNN, Costco, Walmart, Target, ” Costco, Seattle Times
Locations:
New York