Backlash to Target’s Pride Month clothing collection — and the company’s response — also hit sales. More than half of Target (TGT)’s merchandise is discretionary – clothing, home decor, electronics, toys, party supplies and other non-essentials. Pride Month backlashTarget has also been embroiled in the political culture wars over gender and sexual orientation. Beginning in May, Target also faced a homophobic campaign that went viral on social media over its annual Pride Month clothing collection. Fueled by far-right personalities, the anti-LGBTQ campaign spread misleading information about the Pride Month products.

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Persons: —, Target, “, ” Michael Baker, DA Davidson Organizations: New, New York CNN, Pride, Target, DA Locations: New York