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Bud Light - 3 ” - 3 Marcel Marcondes - 3 ” Marcondes - 3 Bud - 3 Bump Williams - 3 “ - 2 influencer Dylan Mulvaney - 2
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Search resuls for: "” Marcondes"


3 mentions found


☆ Anheuser-Busch hopes new ads will change the Bud Light conversation
  + stars: | 2023-06-28 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.
Persons: Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas
☆ Bud Light rolls out new ad following the Dylan Mulvaney controversy
  + stars: | 2023-06-22 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.
Persons: Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, ”, Marcel Marcondes, “, ” Marcondes, Bump Williams Organizations: New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial Locations: New York, Dak Prescott, Mulvaney
☆ Bud Light is 'coming back' but controversy is an 'important wake-up call,' Anheuser-Busch exec says
  + stars: | 2023-06-20 | by ( Matthew Egan | ) edition.cnn.com   time to read: +1 min
New York CNN —Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. Last month, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title the brand held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Marcondes struck an optimistic tone about Bud Light and said the brand will begin to go around the country to reconnect with consumers.
Persons: New York CNN —, Bud Light, ”, Marcel Marcondes, Bud, influencer Dylan Mulvaney, ” Marcondes, Busch, Adweek, Camilla Lambert, Bump Williams, Marcondes, “ It’s Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Anheuser, Cannes Lions International, Creativity, CNN, Modelo Especial Locations: New York
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