For them, and the fast food chains they’re now competing against, the stakes are high. “Fast food has gotten really expensive,” Henkes said. On X, Chili’s asked whether Chili’s is better than fast food, and promised rewards to those who said yes. Chili’s also ran video ads comparing its food favorably to fast food burgers. “People go to sit-down restaurants, generally speaking, for different occasions, than they go to fast food restaurants,” he noted.

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Persons: New York CNN — McDonald’s, Applebee’s, ” John Peyton, it’s, Peyton, “, ”, Henkes, McDonald’s, Chris Kempczinski, Ian Borden, we’ve, Chili’s, Kevin Hochman, Chili's, Jeffery Greenberg, David Henkes, ” Henkes Organizations: New, New York CNN, Dine Brands, CNN, Bureau of Labor Statistics, Bloomberg, Applebee’s, Brinker International, Universal, “ Locations: New York, McDonald’s, Applebee’s, Chili’s, Technomic