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New York CNN —Soccer superstar Leo Messi’s arrival in America has sparked a surge in ticket prices, apparel and now, streaming subscriptions. MLS Season Pass, which is Apple’s streaming package that broadcasts the soccer matches, experienced 1,690% growth in sign-ups the day Messi first played for his new team Inter Miami, according to analytics firm Antenna. Newly released data shows that the streaming package had about 6,000 subscription sign-ups the day before, but that soared to 110,000 sign-ups on his July 21 debut in the Leagues Cup. But nearly half of MLS Season Pass sign-ups to date happened in July after Messi joined the league, showing the surge in interest that Messi brought to Major League Soccer. That isn’t a surprise since his deal with Inter Miami includes a cut of the revenue from new subscribers of MLS Season Pass, according to multiple reports.
Persons: Leo Messi’s, Messi, Ted Lasso, Eddy, Tim Cook, ” Messi, signups, Apple, , ” David Rumsey, he’s, Organizations: New, New York CNN — Soccer, Inter Miami, Leagues, Major League Soccer, Apple, MLS, Front Office Sports, CNN Locations: New York, America
Apple TV, which is streaming Inter Miami’s Leagues Cup match against Mexican team Cruz Azul, is charging as much as $49 for Friday’s soccer spectacular. However, that price tag gets you access to MLS Season Pass, Apple’s new soccer package that includes in-season games plus the Leagues Cup that kicks off tonight. Last month, Apple slashed the price of MLS Season pass by half since the season is nearing its end. Last Sunday, Apple TV streamed a live unveiling event for free from Inter Miami’s stadium, giving fans their first look at the international superstar. Apple has also bought billboards in Miami displaying the goat emoji draped in Inter Miami pink, with the slogan “now on Apple TV.”
Persons: Leo Messi’s, it’s, Cruz Azul, Apple hasn’t, Eddy, , ” David Rumsey, he’s, Messi, ” Rumsey, ” Messi, Ballon, Apple, Organizations: New, New York CNN, Apple, Inter Miami’s Leagues, Financial Times, Matches, Front Office Sports, CNN, MLS, Argentinian, Miami, Apple TV, Inter Miami’s, Inter Miami Locations: New York, Miami, Inter
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