New York CNN —Soccer superstar Leo Messi’s arrival in America has sparked a surge in ticket prices, apparel and now, streaming subscriptions. MLS Season Pass, which is Apple’s streaming package that broadcasts the soccer matches, experienced 1,690% growth in sign-ups the day Messi first played for his new team Inter Miami, according to analytics firm Antenna. Newly released data shows that the streaming package had about 6,000 subscription sign-ups the day before, but that soared to 110,000 sign-ups on his July 21 debut in the Leagues Cup. But nearly half of MLS Season Pass sign-ups to date happened in July after Messi joined the league, showing the surge in interest that Messi brought to Major League Soccer. That isn’t a surprise since his deal with Inter Miami includes a cut of the revenue from new subscribers of MLS Season Pass, according to multiple reports.

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Persons: Leo Messi’s, Messi, Ted Lasso, Eddy, Tim Cook, ” Messi, signups, Apple, “, ” David Rumsey, he’s, ” Organizations: New, New York CNN — Soccer, Inter Miami, Leagues, Major League Soccer, Apple, MLS, Front Office Sports, CNN Locations: New York, America