New York CNN —Amazon Fresh has joined the growing ranks of retailers that are cutting prices. It is discounting thousands of grocery items in a bid to entice price-conscious shoppers to add a little bit more to their shopping carts. In the game of chicken between stores and shoppers, it’s the stores that finally appear to be yielding. For Prime members, Amazon Fresh is stacking more savings by offering a 10% discount on hundreds of online grocery items. Last week, Walmart (WMT) said it has rolled back prices on nearly 7,000 items in its stores, saying it was seeing deflation on some key grocery items.

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Persons: Sarah Wyeth, “ There’s, ” Wyeth, ” Claire Peters Organizations: New, New York CNN, Target, Walmart, Shoppers, CNN, Savings, Amazon, Aldi Locations: New York, United States