Target is the latest retailer to put generative artificial intelligence tools in the hands of its workers, with the goal of improving the in-store experience for employees and shoppers. On Thursday, the retailer said it had built a chatbot, called Store Companion, that would appear as an app on a store worker’s hand-held device. The idea is to give workers “confidence to serve our guests,” Brett Craig, Target’s chief information officer, said in an interview. Target is testing the device in 400 stores and plans to make the app available to most workers across its nearly 2,000 locations by August. As the retail industry experiments with generative A.I., some see its potential to eventually make in-store shopping feel more like online shopping, said Roy Singh, the global head of Bain & Co’s advanced analytics practice who works with retailers on generative A.I.

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Persons: ” Brett Craig, Target’s, Roy Singh Organizations: Bain & Co’s