Amazon will start featuring advertisements on content streamed on Prime Video, the company said on Friday, making it the latest streaming service to turn to commercials to raise revenue.
The changes, which will go into effect early next year, will apply in the United States, Canada, Britain and Germany, unless subscribers pay more to opt out.
Ads will be rolled out to Prime subscribers in France, Italy, Spain, Mexico and Australia later in 2024, the company said.
“To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” Amazon said in a statement.
The statement added that Amazon would have fewer ads than other streaming providers and that the company would not make any further changes to the price for the rest of 2024.
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United States, Canada, Britain, Germany, France, Italy, Spain, Mexico, Australia