You won't see this weekend's Kansas City Chiefs-Miami Dolphins NFL playoff game on broadcast TV. It's a big change — and a test for Comcast: How many people will actually subscribe to a streamer to watch the NFL? AdvertisementThat's because last year, NBCUniversal paid the NFL $110 million for the rights to a streaming-only playoff game. (One exception: In 2015, cable channel ESPN aired a single playoff game.) At a press call with reporters earlier this week, NFL distribution executive Hans Schroeder wouldn't commit to whether the league would do more streaming-only playoff games next year: "This is a deal for this year, but it's an NFL playoff game.

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Persons: — Peacock, It's, —, Taylor Swift, NBCUniversal, hasn't, Peacock, Hans Schroeder wouldn't Organizations: Kansas City Chiefs, Miami Dolphins NFL, Comcast, Service, Miami Dolphins, NFL, Business, ESPN, Kansas City, NBC Locations: America, Kansas, Miami