That's the case with SMB Law, a boutique law firm focused on small businesses founded by Eric Pacifici, Kevin Henderson, and Sam Rosati in 2022.
The initiative to start SMB Law came from Pacifici.
"There's a really robust small-business community on Twitter called SMB Twitter, or SMB X," Pacifici told Insider.
"We have product-market fit because we have that community support in building this business," Pacifici said.
"I think we've done a good job of using social media to get pretty ingrained in our space, well beyond Twitter," Pacifici said.
Persons:
Elon, Eric Pacifici, Kevin Henderson, Sam Rosati, We've, Henderson, it's, Pacifici, Rosati, Eli Albrecht, They're
Organizations:
SMB Law, SMB, Big Law, Twitter
Locations:
Pacifici, Evelin Montenegro