Last month, the company rolled out a new temporary "Spring Bonus," which he said was called Spring Bonus and not the "permanent bonus program" because he wanted to set expectations.
For Instagram's bonus program to be successful, it would need to meet three criteria, according to Mosseri:It's a sustainable model, and Meta is not "burning cash."
'The thing I'm most excited about is subscriptions'The bonus program wasn't the only feature top of mind for Mosseri.
Advertisement"The thing I'm most excited about is subscriptions," Mosseri said.
And while it isn't useful for every creator, Instagram recently announced that there are now 2 million active subscriptions to creators on the app.
Persons:
—, Adam Mosseri, Mosseri, — Haley Kalil, Hassan Khadair —, Instagram, she's, Kalil, I'm, TikTok, Snapchat, We're, That's, it's, YouTube's
Organizations:
Service, Meta's, YouTube, Business, Meta
Locations:
York