Now, there are baby naming consultants who rifle through popularity lists, analyze trends, and recommend the right fit for families. There are companies that specialize in baby names, too. AdvertisementCoffield said she knew she could make a living from baby names when she started talking about it on TikTok. She had previously focused on educating women about how to be empowered while giving birth and casually spoke about baby names a few times. The biggest way to build success in the baby naming business is to make sure people find you credible, Coffield said.

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