New York CNN —Years ago, Special K marketed to women by promising that they could lose weight by replacing two meals a day with bowls of cereal. The cereal brand has partnered with Molly Baz, a cookbook author who was recently the star of a buzzy ad for lactation cookies, on a limited edition cereal box. It’s the first cereal box featuring a pregnant woman, according to the brand. The box, which shows Baz with an exposed pregnant belly, is available for purchase on the Kellogg website. WK Kellogg, which owns Special K, Corn Flakes, Kashi and other cereal stalwarts, reported that net sales fell 1.9% year-over-year in the quarter ending on March 30.

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Persons: Molly Baz, Baz, WK Kellogg, Baz —, —, ” Baz Organizations: New, New York CNN, Kellogg, New York City’s, @clearchanneloutdoor Locations: New York, Kashi